Home-Use Testing

Establish how customers use your products in the comfort of their own homes.

Consumer Product Evaluation

A range of tests performed to evaluate products in the market.

Research Online

Effective and insightful online research, to ensure collective outcomes for product and market recommendations.

Concept Testing

Improve the odds of your product being tried and tested.

Consumer Product Testing

Measure product performance in isolation or against the competition, to improve your chances of success!

Packaging Design Evaluation

Find out how customers interact with your packaging ideas and how to change designs to make them more effective!

Packaging Evaluation

Find out how customers interact with your packaging ideas and how to change designs to make them more effective!

Eye Tracking

Keep your eyes on the prize and find out whether your packaging attracts customers.

Product Benchmarking

Know where your product stands in the marketplace and compete amongst industry leaders.

MARKET RESEARCH COMPANY JOHANNESBURG

Connecting You To Consumers

We continuously aim to raise the bar in consumer behaviour and what people really think. We analyse, so that you can OPTIMISE.

Our core services:

WHERE CONSUMER PRODUCT AND PACKAGING DESIGN TESTING FIT IN

The product life cycle (PLC) defines and describes the stages a product goes through from when it was first thought of until it is finally removed from the market. The product life cycle usually guides decisions based on the type of product testing work that must be done, specific to the marketing objectives for each phase.