ABOUT US

We Turn Accurate Data Into Actionable Insights

Market Instinct specialised in market research for products and packaging in the South African market. We turn accurate and thorough data into actionable and result-driven insights for the FMCG sector.

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We have been operating in the FMCG field of market research since 1998, working with both South African and international clients. Our decades of experience have given us a deep knowledge of consumer needs, tastes and expectation to help your brand succeed.

MARKET INSTINCT

A Leading Market Research Company

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The Directors are members of both SAMRA (South African Market Research Association) and

ESOMAR (European Society for Opinion and Market Research).

OUR VALUES

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Our mission is to use a focused and resourceful research approach to enable our clients to achieve their reduce costs and minimise risk based on accurate data.

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We utilise a focused and resourceful research approach to enable our clients to make effective and successful marketing decisions in a highly competitive market.

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Market Instinct believes in a high level of personal involvement in our projects. Our team adopts a hands-on approach to all projects, with flexibility and a willingness to see it through to the end. We are accessible and responsive from the initial consult to project completion.

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We keenly understand that brands are shaped by the people they serve. We take this intimate understanding and help brands grow, succeed and thrive.

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The voice of the consumer is central to our work. We focus on understanding what consumers want and how they behave. We pursue real-world data for our clients.

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We believe in providing a competitive cost structure that can adapt to the budget of our clients. We work to ensure fast turnaround times that have significant saving-implications for our clients, their brands, services and products.

SOME OF OUR CLIENTS

We’ve turned data into insights, through People-Centered Marketing Research, for these reputable Brands:

MARKET INSTINCT

MARKET RESEARCH COMPANY JOHANNESBURG