MEASURE PRODUCT PERFORMANCE IN ISOLATION OR AGAINST THE COMPETITION, TO IMPROVE YOUR CHANCES OF SUCCESS.
Product testing is the ideal way to identify the strengths and weaknesses of your products’ performance. This can be done versus the competition or any action standard identified before a test.
Whether you are testing a new or existing product, you have probably been conflicted on which testing method to choose. As in most research ventures, the optimal solution will vary depending on the number of products, type of products you are testing, the budget and the research objectives.
There are many approaches to product testing that could meet your specific requirements.