PRODUCT BENCHMARKING

KNOW WHERE YOUR PRODUCT STANDS IN THE MARKETPLACE AND COMPETE AMONGST INDUSTRY LEADERS.

Comparing your product to the competition:

One of the most powerful pieces of research clients can do, is to benchmark their product against the competition to establish superiority in terms of delivery and performance. In the South African market, we often see products that outperform market leaders, but their manufacturers seldom capitalise on this advantage. A superior product performance deserves premium pricing and packaging to ensure larger margins for the manufacturer.

 

All product testing research is dependent on the product category e.g. categories like chocolate and coffee need to be tested monadically (on their own) as these products can affect the taste buds and a second taste of the same category may provide meaningless results. Speak to us to design the correct survey to meet with your specific market research needs, to suit your product category.

BENEFITS OF PRODUCT BENCHMARKING

Product Benchmarking can play a helpful role in analysing business performance: