As we dive into 2023, we are excited to see what the world of product marketing will bring. A new year means new challenges, new strategies, and all new opportunities to reach your target audience. Here are our top product marketing tips for 2023.

Well-written Copy

Well-written, persuasive copy never goes out of style. In product marketing, copy is as essential as a well-designed package. Adding a copywriter to your marketing team or outsourcing your copywriting to an external, white-label agency can help ensure your product’s copy is compelling and drives sales.

Keep Up With Consumer Preferences

Most businesses are typically well aware of how important it is to identify their target audience’s likes and dislikes. It is essential to understand that consumer preferences are never static; they can evolve as your audience ages or as their environment changes. Regular research into consumer preferences can help ensure that you continue to aim your marketing strategies in the right direction.

Consider Rewarding Loyalty With Special Offers Or Discounts

Most people love being rewarded or feeling as though they are getting a special deal just for them. Some consumers will intentionally seek out a brand specifically because there is a reward or incentive offered. Start thinking about how you can incorporate loyalty programs, rewards, or special discounts for customers into your product marketing strategy.

Stay Up To Date With Your Audience’s Pain Points

Ideally, your business should be helping solve your target audience’s pain points. It is important to keep in mind that solving one of their problems doesn’t mean they won’t have more or new pain points to address. Keeping on top of your audience’s pain points allows you to create targeted marketing strategies and potentially gives you the inspiration to extend your offering to address those new problems.

Market Instinct specialises in helping businesses in the FMCG sector gain valuable, result-driven insights that can be used to create effective strategies to improve their operations. When it comes to product marketing, we are your reliable experts. If you have any questions about product marketing, market research, or anything else we have to offer, reach out to us today.